How to post longer videos on instagram in easy steps

Understanding Instagram’s Video Length Limitations

When it comes to sharing video content on Instagram, many users find themselves asking, “How do you post longer videos on Instagram?” Understanding the platform’s limitations is a crucial starting point. Currently, Instagram has several video formats, each with its own maximum length:

• Feed Videos: Up to 60 seconds.
• Instagram Stories: Each segment lasts 15 seconds, but you can post multiple segments successively.
• Instagram Reels: Up to 90 seconds to create engaging short-form videos.
• IGTV: Initially, the limit ranged from 1 to 60 minutes (depending on account status).

Keep in mind that shorter videos may generate more engagement, but there are ways to effectively share longer content too. This article will guide you on how to navigate these limitations.

How to Post Longer Videos on Instagram

If you are keen to share long-form content, the steps below will make it easy for you to achieve that goal:

Step 1: Use IGTV for Extended Video Lengths

To share videos longer than one minute, you can leverage IGTV. This feature allows users to upload videos up to 60 minutes long for verified accounts and 10 minutes for regular accounts. Here’s how you can do it:

• Open the **Instagram app** and tap the ‘+’ icon.
• Select the **IGTV Video** option from the list of choices.
• Choose a video from your library that is longer than one minute.
• Add an engaging cover photo for your video.
• Write a compelling title and description.
• Tap on **Post** to upload your video.

Step 2: Using the Instagram App for IGTV

Alternatively, you can upload directly from the Instagram app:

• Tap the profile icon to go to your profile.
• Tap the IGTV icon (the TV-shaped icon).
• Select **Upload**.
• Choose your video and finish the upload process.

Maximizing Video Engagement: Tips and Tricks

After figuring out how to share longer videos on Instagram, your next goal is to maximize engagement with your audience. Here are some effective strategies:

• Create Compelling Thumbnails: The thumbnail is the first impression. Use high-quality images that reflect the content.
• Post at Peak Times: Analyzing your audience through Instagram Insights can help you determine the best times to post.
• Engaging Captions: Use questions or calls to action to encourage viewers to comment and share.

Using Third-Party Tools to Extend Video Lengths

Sometimes, simply using the native features of Instagram isn’t enough. There are several third-party applications available that can help you edit and structure longer videos:

Popular Video Editing Tools

• InShot: This app allows users to merge multiple clips into one video, making it easier to stay within Instagram’s time limits.
• Adobe Premiere Rush: A powerful tool for editing videos, promoting a professional look.
• Veed.IO: An online video editor that provides options to directly upload your edited video to social media platforms.

How to Use Third-Party Tools Effectively

To utilize these tools, follow these steps:

• Download your preferred **video editing app**.
• Import your video clips or footage into the app.
• Edit your videos as necessary, including transitions, music, and effects to enhance viewer engagement.
• Export the finished video and upload it to **Instagram** using the methods previously discussed.

Engaging Your Audience with Stories and Highlights

While IGTV is perfect for longer-form videos, you can also utilize Instagram Stories to keep your audience engaged:

• Share Teasers: Post shorter clips or teasers of your longer videos to generate interest.
• Interactive Features: Use polls, quizzes, and questions to encourage interaction.
• Create Highlights: Store your important Stories permanently in Highlights so viewers can revisit them.

Measuring Your Success and Adjusting Your Strategies

The final step in your journey of posting longer videos involves assessing their effectiveness. Utilize Instagram insights to track performance:

• View Count: Check how many views your videos are getting.
• Engagement Rate: Look for likes, comments, and shares.
• Audience Retention: Analyze how long viewers watch your videos on average.

Continually adjust your content strategy based on the data collected. Focus on fine-tuning the topics, editing styles, and posting times for maximum impact.