How to upload long videos on instagram: step-by-step guide

Instagram has transformed from a simple photo-sharing app to a vast platform that accommodates various content types, including long-form videos. Whether you’re a content creator, a business, or simply someone who enjoys sharing their life, knowing how to upload longer videos can enhance your engagement tremendously. In this article, we will focus on the essentials of uploading lengthy videos effectively on Instagram.

Understanding Instagram’s Video Formats

Before diving into the steps for uploading longer videos, it’s crucial to understand the different video formats available on Instagram.

• Instagram Feed Videos: You can upload videos that are up to 60 seconds long directly to your Instagram Feed.
• Instagram Stories: Each Story can be up to 15 seconds, but you can post multiple stories consecutively.
• IGTV: For longer content, IGTV allows you to post videos that are anywhere from 1 minute to 60 minutes, depending on your account’s verification status.
• Reels: As of recent updates, Reels now support videos up to 90 seconds long, making them an exciting option for engaging content.

Understanding these formats will guide you in choosing the right method to share your long video content effectively.

How to Upload Long Videos on Instagram: Step-by-Step Guide

1. Preparing Your Video

Before uploading, ensure your video meets Instagram’s requirements:

• Resolution: Ideally at least 1080 pixels wide.
• Format: MP4 is the most recommended format.
• Length: For IGTV, your video should be at least 1 minute long.
• Aspect Ratio: Maintain a 16:9 ratio for landscape videos and 9:16 for vertical videos.

2. Uploading via the Instagram App

Follow these steps to upload your long video directly from your mobile device:

1. Open the Instagram app on your mobile device.
2. Tap on the plus (+) icon at the bottom center of the screen.
3. Select your video from your gallery.
4. If the video is longer than 60 seconds, Instagram will automatically prompt you to add it to IGTV. Tap on IGTV Video.
5. Add a cover image for your video. This serves as a thumbnail that represents your content.
6. Write a compelling title and description for your IGTV video. Using relevant hashtags can also enhance discoverability.
7. Choose to share the video on your Feed if desired, and also select other platforms where you’d like to share it (e.g., Facebook).
8. Tap on Post to upload your long video.

3. Uploading from a Computer

You can also upload videos from your desktop. Although the process is slightly different, it offers the same outcome:

1. Open a web browser and navigate to the Instagram website.
2. Log in to your account.
3. Click on the plus (+) sign at the top right corner of the page.
4. Select Upload Video and choose your video file. Make sure it meets all the specified criteria.
5. Fill in the required details like title, description, and cover image.
6. Once completed, click Share to upload.

Maximizing Engagement with Long Videos

Once you’ve mastered the uploading process, the next step is ensuring that your long videos are engaging and attract viewers. Here are several strategies you might consider:

1. Know Your Audience

Understanding your followers is crucial. Use Instagram Insights to determine what types of posts keep them engaged. Analyze their behaviors, preferences, and demographics to tailor your content effectively.

2. Create Compelling Content

Follow these best practices to create meaningful content:

• Engaging Openings: Capture attention within the first few seconds.
• Storytelling: Use narratives to make your content relatable and interesting.
• High-Quality Production: Invest in good lighting and audio to make your videos more appealing.

3. Promote Your Videos

Don’t let your content go unnoticed!

• Share teasers on Instagram Stories.
• Cross-promote on other social media platforms.
• Engage with your audience by asking for their feedback or suggestions in the comments.

Common Mistakes to Avoid When Uploading Long Videos

Even with the right tools, making mistakes can hamper your video’s effectiveness. Here are some common pitfalls:

1. Ignoring the Video Length Limitations

You have to ensure your video meets Instagram’s length requirements depending on the format. Always double-check before uploading.

2. Not Optimizing for Mobile

Since a significant portion of users access Instagram via mobile devices, ensure your videos are optimized for mobile viewing. This includes keeping text readable and visuals appealing on smaller screens.

3. Neglecting Video Descriptions and Hashtags

Descriptions provide additional context for your video, while hashtags enhance visibility. Make sure to utilize both effectively to reach more viewers.

Best Practices for Long-Form Video Content on Instagram

1. Keep Content Relevant and Concise

While longer videos are allowed on IGTV, keeping your content engaging is necessary. Always aim to maintain relevancy with your audience’s interests.

2. Engage with Viewers

Once your video is live, take the time to engage with viewers’ comments and feedback. Respond to questions, thank supporters, and encourage discussions to foster community.

3. Analyze Performance Metrics

Utilize Instagram Insights to keep track of how your video content performs. Look at metrics like watch time, likes, and comments to better shape future content.